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Wednesday

10 Tips for Being a Greener Web Designer

As web designers, it’s impossible to deny that electricity lies behind everything we do. There is no physical alternative—no part of our job—that is entirely free from energy consumption.

While there’s much debate and controversy and differing statistics concerned with the issue of climate change, there’s one point upon which everyone agrees: reducing the energy that you consume is both good for the environment and good for your wallet.

Sure, we’re all aware of the usual commonsense stuff—take public transport or ride your bike instead of driving, wear a jumper instead of turning on the heater … but there are also specific measures that we web professionals can make.

Here are ten tips that you, as a web designer, can employ to reduce your carbon footprint (hat tip to Brothercake for the inspiration).

  1. Buy green energy.

    Many electricity providers now offer the option to purchase 100% green energy. Switching to green energy is the most effective way to reduce your emissions, and it’s cheaper than installing solar panels yourself. Running on green energy means you can be safe in the knowledge that your business is no longer contributing to global warming. If you’re not the business owner, research some green energy options and present them to your boss.

    Two wind turbines stand tall against a rich blue sky
    Image credit: Jasmic

  2. Use green hosting.

    Ask your current web host if it offers green hosting as an option; if not, consider switching to a host that does. While the phrase “carbon neutral” is standard (and potentially misleading, often confused as it is with “carbon offset”) in a company’s marketing copy these days, more and more Australian hosting companies are recognizing the demand for truly green web hosting services that run on servers powered by renewable energy sources.

    A rack of servers stretches as far as the eye can see
    Image credit: Ronnie Garcia

  3. Ditch your desktop machine for a laptop.

    Laptop computers are built, by necessity, to use less energy than desktop machines. These days, a laptop computer (be it a Mac or a Windows machine) is fast enough and contains enough memory and hard-drive space to serve as your primary machine. Plus, you can work with it in the park when the sun shines, use it at meetings and conferences, and take it home at the end of the day.

    A laptop draws less power than an equivalent desktop computer
    Image credit: photographisch.at

  4. Switch your old CRT monitor for an LCD.

    If you were looking for an excuse to ditch that old CRT that takes up half your desk and replace it with a lovely new, thin LCD monitor, then now you have one—LCDs, in general, use less energy than a CRT monitor of the same size. Of course, the bigger the monitor, the more energy it uses, so if you decide to upgrade to a 30” wide screen, you may not see much of a reduction in your carbon emissions.

    LCD monitors draw less power per pixel than CRT monitors
    Image credit: Phil Romans

  5. Turn off your computer and monitor overnight.

    The constant after-hours hum of computer fans whirring in an office is all too common. Sure, there may be a good reason why your server needs to keep running throughout the night while we’re all in our beds, but does your desktop machine, if you decide to keep it, really need to run 24/7 as well?

    Put your computer and monitor in standby or power off overnight

  6. Unplug battery chargers overnight.

    Chargers for laptop computers, AA and AAA rechargeable batteries, and other appliances generate heat when left plugged in, even when they’re not being used. It may be convenient to leave them plugged in, ready to charge for you at a moment’s notice without your having to scrabble about in the darkness under your desk, but only plugging them when you need to use them will save a few carbon emissions as well as help reduce your power bill.

    Dead trees look out across a small lake
    Image credit: suburbanbloke

  7. Use energy-efficient power boards and light globes.

    A traditional tungsten-filament light globe isn’t terribly efficient—an enormous amount of the energy that powers a light globe is lost as heat. Energy-saving fluorescent globes draw less power, which means the drop in your energy bill will be noticeable. Power boards also generate significant heat, so spend a little extra on an energy-efficient board, and it will pay for itself in the long run.

    Using energy efficient light globes is a cheap and easy way to save energy
    Image credit: hlkljgk

  8. Make use of natural light whenever possible.

    At SitePoint HQ we’re lucky enough to have lots of windows that let natural light into the office. During the summer, there are many days where it’s just not necessary to turn on most of the lights in the office. Not only is natural light free, but it also helps the body to synthesize vitamin D—open the window and absorb away!

    A workspace with plenty of natural light
    Image credit: Steve Burt

  9. Support other green businesses when making a purchase.

    If you’re faced with the choice of purchasing goods or services from two or more vendors, and any of them will likely do a good job, consider favoring the provider who is more committed to reducing its own carbon footprint. As “being green” becomes a criterion that more businesses demand, more businesses will look internally at how they can change.

    Support other businesses that are environmentally responsible

Sunday

Google Adsense Fraud Prevention

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and you are no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestions on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Google Adsense Tips and Tricks...

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't.

Many people say that all you have to do is put up a website and you'll be making over 0 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.

The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads.

If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. The reason for this is because the majority of your visitors will not scroll down the page and look at it.

A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make theGoogle Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color.

Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will decrease your click through rate.

People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.

Here are some other small tips to increase your Adsense income:
1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.


2. Using a blue underline for the links can also improve your click through rate. This allows the ads to actually stand out and look clickable.
If you follow the advice given above, you can improve your CTR and make more money with Google Adsense.

An Ebook Internet Marketing Strategy Reveals the Secrets in Having More Traffic

Most internet marketers are so engrossed on how to do internet marketing for their online business but often fail to get what they want because they are using the wrong strategies, that in the end they turn to ebook internet marketing strategy to guide them and bring in the traffic which converts to sales. But they need an ebook internet marketing strategy which can give them the best offer for their money. An excellent ebook internet marketing strategy will make it easy for you to draw visitors to your business site.

It is important to promote your website by placing links to sites that have the same niche. The secret is getting the right source of traffic to get potential buyers of your products and services. This technique will automatically bring you superior results. Pay per click is another method which helps you get targeted traffic the soonest time possible.

The Quality of Articles as an Ebook Internet Marketing Strategy

One of the secrets that the ebook internet marketing strategy will teach you is to write high-quality articles that have something to do with marketing. This helps create an image of reliability and dependability of your product to gain more customers. Numerous sites in the web allows for free posting of articles and all you need to do is look them up.

It is good to collaborate with websites that belong to the same niche as long as they are not direct competitors, as explained in the ebook internet marketing strategy. Owners of this site will accept your proposal as long as it is explained to them in detail and they get a small percentage of your income on traffic coming from them.

The technique of using marketing banners effectively is another thing that you will learn in an ebook internet marketing strategy, to get people to click on the ads. Some websites also offer ad placement and if you think the price is reasonable, you may place your ads there. If you still have doubts, you may use a trial period and observe if the ads help give traffic for your site or not.

Using the ebook internet marketing strategy as your guide assures you of getting more traffic on your website and you may be surprised on the amount of income your website can provide you. The goal of this ebook internet marketing strategy is to teach the marketing basics to obtain target traffic to your online business.

Nevertheless, there are three known and proven techniques which may be used in collaboration with the ebook internet marketing strategy. It involves the use of google adwords campaign, search engine optimization and ezine article submission.